Post by account_disabled on Feb 19, 2024 8:33:00 GMT
Consistency Counts. The individuals you reach on social media don’t limit themselves to just one channel. They’re likely to engage with you on Twitter and Facebook, or Linked In and Twitter or maybe on three or four channels at once. When you’re optimizing one social media bio, it’s important to optimize all of them, reinforcing both key messages and key words. Continuing to look at the marketing automation landscape, I’ve created a side-by-side comparison of Twitter, FaceBook and Google+ bios. Take a look and see who gets high marks. Marketing Automation Social Bios Competitors Click for full-size image While all the companies have room for improvement, I’m giving HubSpot the highest grade for consistency and use of best practices.
Marketo goes too far by having identical bios across all channels and fails to use Buy TG Database links or calls to action. Add to Marketo’s downfall the failure to maximize the length of their bios, and we find Silverpop at the bottom of the class. Putting Learning Into Practice. Let’s put our learning to work and suggest ways for Silverpop to improve their social media bios. Below are the company’s current descriptions: Silverpop Social Media Bios Best Practices Observations Share Your Value Proposition. Silverpop consistently describes what they do, but outside of the long-form Linked In description, fails to explain the benefits they deliver.
Maximize Your Real Estate. Silverpop can lengthen their bios to be more engaging. They have ~50 more characters available on Twitter alone. Include Links. Adding a link to SilverPop’s Facebook description is not only a best practice, it would bring them in line with what their competitors are doing. They’d receive bonus points for directing traffic to a landing page with more targeted messaging. Competitive Positioning. Reading through the competitive bios reveals that “unifying” channels may not differentiate Silverpop. HubSpot’s “all in one” positioning is virtually identical.
Marketo goes too far by having identical bios across all channels and fails to use Buy TG Database links or calls to action. Add to Marketo’s downfall the failure to maximize the length of their bios, and we find Silverpop at the bottom of the class. Putting Learning Into Practice. Let’s put our learning to work and suggest ways for Silverpop to improve their social media bios. Below are the company’s current descriptions: Silverpop Social Media Bios Best Practices Observations Share Your Value Proposition. Silverpop consistently describes what they do, but outside of the long-form Linked In description, fails to explain the benefits they deliver.
Maximize Your Real Estate. Silverpop can lengthen their bios to be more engaging. They have ~50 more characters available on Twitter alone. Include Links. Adding a link to SilverPop’s Facebook description is not only a best practice, it would bring them in line with what their competitors are doing. They’d receive bonus points for directing traffic to a landing page with more targeted messaging. Competitive Positioning. Reading through the competitive bios reveals that “unifying” channels may not differentiate Silverpop. HubSpot’s “all in one” positioning is virtually identical.