Post by account_disabled on Jan 23, 2024 5:21:42 GMT
According to statistics from Wyzowl , in 2021, 86% of marketers said that video content helped companies increase traffic flow to their sites. At the same time, 85% of users said that they would rather watch a video than read a text. Considering that YouTube is the second most popular platform in the world (after Google), it is definitely worth hosting here. I'll tell you how to make a YouTube video on a budget: where to start, where to get ideas, and how to save money on editing. If you need to release an ad urgently, you can read how to make cool videos for YouTube in 10 minutes in this article . Decide who you are shooting it for A universal question that starts any marketing strategy. When I see exactly who I'm selling my product to, it's easier for me to establish communication and help the person solve their problem. I do not spray on everyone, but work with those who are potentially interested.
This saves the advertising budget and helps to connect the C Level Executive List manufacturer and the buyer faster. It all starts with CA segmentation It all starts with CA segmentation I build a portrait of the target audience based on four characteristics: Demography Gender, age - let's start with this. Marital status is not always important. For example, once we were preparing a video for a top manicurist. We didn't care if the girls and women who could see this ad were married, but the age was strictly 18 and over. If the master accepts a minor, he may have problems - some manipulations with the cuticle are equated to a medical procedure. geography The region, city or village where the potential viewer lives plays a role here. Let's say we are looking for employees across the country for a meat processing plant that produces pork sausage. It is strange to play the same advertisement in Makhachkala, where the main population is Muslims.
Social position Let's think about how successful our client is, how educated and how he estimates his income. It is logical that offering a premium product to a teacher with a salary of 17,000 would be an insult, and we will embarrass a successful businessman if we offer him a chicken on sale. interests I like to create portraits based on the psychotype of the consumer. There are only 6 psychotypes: careerist, commoner, innovator, intellectual, hedonist, imitator. Each of them has different values, habits, forms of leisure, and completely different things stick to them. These people will also hold attention in different ways. This affects the timing of the video: For a careerist who is always in a hurry, we use a concise 15-second advertisement. Ordinary people and intellectuals can cope with a one-minute video. For other groups, we take the average value. According to the World Center for Advertising Research, advertising with a duration of 30 seconds works effectively.
This saves the advertising budget and helps to connect the C Level Executive List manufacturer and the buyer faster. It all starts with CA segmentation It all starts with CA segmentation I build a portrait of the target audience based on four characteristics: Demography Gender, age - let's start with this. Marital status is not always important. For example, once we were preparing a video for a top manicurist. We didn't care if the girls and women who could see this ad were married, but the age was strictly 18 and over. If the master accepts a minor, he may have problems - some manipulations with the cuticle are equated to a medical procedure. geography The region, city or village where the potential viewer lives plays a role here. Let's say we are looking for employees across the country for a meat processing plant that produces pork sausage. It is strange to play the same advertisement in Makhachkala, where the main population is Muslims.
Social position Let's think about how successful our client is, how educated and how he estimates his income. It is logical that offering a premium product to a teacher with a salary of 17,000 would be an insult, and we will embarrass a successful businessman if we offer him a chicken on sale. interests I like to create portraits based on the psychotype of the consumer. There are only 6 psychotypes: careerist, commoner, innovator, intellectual, hedonist, imitator. Each of them has different values, habits, forms of leisure, and completely different things stick to them. These people will also hold attention in different ways. This affects the timing of the video: For a careerist who is always in a hurry, we use a concise 15-second advertisement. Ordinary people and intellectuals can cope with a one-minute video. For other groups, we take the average value. According to the World Center for Advertising Research, advertising with a duration of 30 seconds works effectively.